In Hand
Alistair Schwendimann photographing at a Wellington barn
About In Hand

Close, honest, and unhurried — the way it should be.

In Hand is run by Alistair Schwendimann out of Wellington, Florida. It's a small team built around a simple idea: the pictures that matter most are the ones of the people and animals you keep close, made by someone who takes the time to understand them.

The Story

Alistair started In Hand the way most working photographers do, by shooting whatever needed shooting, and paying close attention to what she was drawn back to. What kept pulling her back was the barn. There's a particular kind of quiet in a barn at 6 am, before the day's lessons start, when a horse and the person who knows them best are just standing together enjoying the peaceful sounds of the barn. That's the picture worth chasing.

Wellington put her in the right place for it. Equestrian country means horses, riders, and the people around them aren't a niche subject; they're the whole community. In Hand grew out of spending real time in that world: learning how a barn actually runs, what a sales video needs to show a buyer, what a family wants to remember about a horse they've had since childhood. That eye isn't self-taught instinct alone, either; it's backed by three years building marketing and media programs for corporate brands, the kind of work where content has to actually perform, not just look nice. In Hand is that same discipline, aimed entirely at the world she grew up in.

Today In Hand splits its time between retainer partnerships with barns and equestrian businesses, and private sessions for riders and families. Different clients, same standard: show up, pay attention, and make something that still looks right in ten years.

There's a particular kind of quiet in a barn at 6 am, before the day's lessons start, when a horse and the person who knows them best are just standing together, enjoying the barn's peaceful sounds. That's the picture worth chasing.

Rider First

Long before there was a camera, there was a saddle; horse-crazy from five years old, in the irons on her first horse by ten, showing through her teens and into a training career in Wellington. That decade in the tack is still what the photography runs on.

15 Years in the tack, ground up

Chores to competing — starting with Primetime at ten.

3 Years in corporate media

Building marketing programs for brands before In Hand.

4 Knee surgeries

Never kept her out of the barn more than a few days.

Age five

Horse-crazy from the start. Riding lessons were the only thing she ever asked for, birthday after birthday.

Age ten

Primetime, and the deal that came with him: her parents said yes if she covered ten percent; the horse, the board, the showing. She'd been saving since eight.

The next six years

Chores, grooming, handling; learning the job from the ground up, plus a job with a local equine vet that sparked a real interest in horse care, not just riding. Two knee surgeries barely slowed her down; she was back on crutches in the barn within days, both times.

Age seventeen

Flew to Spain, came home with 5-year-old Don Julio, Theo to those who knew him. A genuinely successful summer season together, cut short by a third knee surgery. On her eighteenth birthday, she loaded up the truck and trailer and drove to Florida to reunite with him herself.

Wellington

Seasons training under Nelton Marcon; developing her young horse, picking up dressage. And one thing that never happened: a horse-show photo that captured what any of it actually felt like.

2025

Sold Theo as showing got harder to justify, and the story shifted into three years building marketing and media programs for corporate brands; the kind of work that teaches you what content actually has to do.

Today

Two rescues, Rock and Archie, a Dutch Shepherd and a Belgian Malinois, and a camera that became her way back in. Rock's now a certified explosives-detection canine; Archie's still hunting for a job other than the freeloading one.

Gallery after gallery came back technically fine and empty, nothing that showed the real story between a horse and the person who loved them. That gap is what first put a camera in Alistair's hands.

That time in the tack isn't a footnote to the photography. It means she reads a warm-up ring instead of just watching it. She knows what a good distance to a fence looks like before the horse leaves the ground, feels the half-halt coming before a downward transition, and can call the exact stride a horse will land a flying change on, which is the difference between catching the moment and missing it by half a second. It's why sale videos out of In Hand actually show a horse's gaits honestly instead of the prettiest three seconds, why show coverage doesn't miss the round because nobody knew which horse was up next, and why a barn portrait never looks like it was directed by someone who's never sat on a horse.

The Name

A horse presented in hand; nothing between the handler and the animal.

The name comes from the show ring. "In hand" is how a horse is shown when it's led rather than ridden: no tack between horse and handler beyond a simple lead, no distance, just the two of them and whatever trust they've built. That's the standard the studio holds itself to. Close. Direct. Nothing extra between the camera and what's actually happening.

How We Work

What doesn't change

01

Photography leads

Layouts stay minimal, edits stay honest, and nothing competes with the actual subject. If a choice doesn't serve the picture, it gets cut.

02

Your voice, not ours

Every caption, every post, every piece of writing we produce for a client is built from how they actually talk, not a template with their name dropped in.

03

Unhurried, on purpose

Animals don't perform on command. Sessions are paced around them, not around a shot list rushed to fit a schedule.

Beyond the Barn

Still Alistair behind the camera

Commercial work, small-business branding, and real estate photography run quietly alongside the studio's main work, same eye, same standard, different subject. That instinct comes straight from Alistair's years in corporate marketing: building content and campaigns that had an actual job to do, not just something nice to look at.

See what that side of the studio offers on the Commercial & Real Estate page.

Commercial photography sample
Let's Talk

However you keep them close, let's make something worth keeping

Retainer partnerships, private sessions, or a project in between: it starts with a short note about who you are and what you're hoping to see.

Start an inquiry